Why these baits are phenomenal

Of all the thousands of baits available to you on the market today, why should you buy the Black MambaŽ baits?

The answer is fish-catching versatility, my friend!

These are an incredibly versatile set of soft-plastic jerkbaits, each of which has been designed to do many different jobs. It's a sad fact that almost all competitive lures do just one job and that is why most anglers have tackle boxes full of lures that they rarely, if ever, use. If the fish aren't biting the lure you are throwing, you must rummage through your tackle box, in the hope of finding something they will bite. With the Black MambaŽ baits, you can get many different fish triggering actions from each bait without changing lures or rods.

When fished unweighted on the surface, the random, Walking-the-dog action of all of the 'Willy' baits, plus their realistic baitfish belly profile, draw mind-blowing topwater explosions. This is by far the most exciting way of fishing there is. We would rather catch one fish exploding on the surface, than 20 fish by any other means. And, we are not alone.

Fish eat baitfish which come too close, the ones which are not paying attention, the sick, weak, injured and dying and baitfish which are panicking. These are without doubt, the best 'actors' we have ever seen at playing all of the above and the fish get all over them!

Virtually weedless, they are unbeatable when fishing emergent vegetation, scum, slop, lily pads, overhanging trees and bushes, and for fishing around docks.

Because these baits will easily skip 30 to 40 feet right to the back of docks and trees, you can get them where other lures cannot reach. You can fish docks and trees much more thoroughly, in less than half the time of conventional techniques. This allows you to fish twice as many docks in the same time period, which by default, puts your bait in front of twice as many fish.

Also, because everyone fishes the same way; by pitching and flipping tubes, jig and pigs, jig and craws etc.,   the fish have seen them a thousand times and know the UPC codes off by heart! Fish are much more willing to bite the Black Mamba baits because they are presented much more naturally; in the fish's preferred attacking position, above the fish.

Add all these features together and most fishermen confirm our findings; they catch up to 4 times more fish than they did by flipping and pitching!


You can easily make them pop out of the water just like a scared baitfish being chased by a predator. This is a very powerful trigger. You can rig the baits to dive like a crankbait. You can rig them to work like a popper. You can rig them to catch short-striking fish which are only nipping at the tail of the bait. In fact, you can rig them pretty well any way that you would rig any other soft-plastic bait; for pitching and flipping, with nail-weighhts, with noseweights, on any type of jig which suits the situation, Carolina, Wacky-style, drop shot, on 3 way swivels, bottom bouncers, plus they make amazing trailers on buzzbaits and spinnerbaits, adding a bunch of added value. The list goers on and on.

In addition, they also virtually suspend, making for a real, easy target. If a fish misses the bait (which they often do, with all baits, as fish are not the best shots in the world), do NOT reel in and cast again. if you do, you are telling the fish, that what it just tried to eat was not real. Instead, just leave the bait there and do absolutely NOTHING! The bait will sit there floating for a few seconds, then will start to glide down very sloooowly. As it picks up momentum, it will slowly spiral down just like a real baitfish would. About 70 to 80% of the time, the fish that hit the bait will think it stunned it and will come back and eat it! Be patient, it is well worth the wait!!

The word we hear most often from our customers is "AWESOME!!"

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